Legae Letebele
This stripe focuses on developing comprehensive skills in fashion photography and visual storytelling through the creation of a professional Lookbook. It encompasses a wide range of abilities including concept development, studio photography, art direction, and digital post-production. The stripe supports collaboration, creativity, and technical proficiency, preparing students for real-world challenges in fashion photography and marketing.
To earn this credential, recipients need to collaborate with a 2nd year make-up student to create a photographic fashion Lookbook for a clothing range from a Gradlab designer. This involves developing a coherent storyline or concept, conducting research to create a detailed mood board, setting up a photography studio with appropriate lighting and props, directing models during the photoshoot, and performing post-production tasks including image retouching and layout design. The final deliverable should be a professionally designed Lookbook that effectively communicates the designer's vision and appeals to the target market. Throughout the process, students must demonstrate their ability to manage time effectively, solve problems creatively, apply ethical practices, and take accountability for their work and collaborations. The project requires students to synthesize their knowledge of fashion trends, photography techniques, and digital design tools to produce a high-quality, industry-standard Lookbook.
Skills / Knowledge
- * Storyline and Concept Development * Research and Presentation Skills * Studio Setup and Lighting * Art Direction and Model Management * Post-Production and Design * Problem solving * Ethics and professional practice * Analysis and synthesis * Time management * Creativity * Accountability